What I do and why

Warren Croce

I’ve never claimed to be the smartest person in the room. The fact that I’ve made it this far is due more to curiosity and persistence than anything else. I think it’s served me quite well as a designer though. I’ve always been adept at simplification – understanding the need, both from a customer and business perspective, and solving it in as simple a manner as possible.

As a User Experience Designer I look at all the ways your product or service touches your customer. I can help you validate product ideas quickly. I am an expert at translating requirements into product features through rapid prototyping, wireframing, and research. I don’t consider myself a generalist; I think the word implies mediocrity. Rather, I have multiple specialties that I’ve worked hard to hone over the years.

Ultimately I am a designer because through design I can delight people. That’s what drives me.
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Portfolio

About First Use

I obsess over “first use” – a user’s very first experience with a product or service. It’s the make or break moment, the instant when they decide whether they will tell five friends how great (or bad) your “thing” is. Read my “4 Tips for a Great First Use Experience” published in UX Matters and learn about some simple methods you can start using today to improve your customer’s first use experience with your product or service.

Testimonials

gazelle
“Warren has provided tremendous value to Gazelle in a very short time. He established himself not only as UX expert, but as an integral part of our team from day one. He brings a depth of expertise in UX and information hierarchy and delivers well thought out designs, quickly. He does not require a lot of direction, is a great problem solver, and proactively collaborates with people at all levels and across functions. In each of his assignments he delivered designs that provide a “crazy awesome” experience for our customers.”

Eliza Royal

Director of Product Management, Gazelle

logo_intuitQuickBase
“We hired Warren to work on an extremely complex web app. He got up to speed quickly and wasn’t daunted by the technical details. He worked with minimal supervision and was accountable for his product from day one. He’s a strong collaborator, a seasoned designer and a pleasure to work with.”

Gideon Ansell

UX Manager, QuickBase, Intuit

logo_IntuitPayments
“Warren has excellent customer focus, good leadership skills, and great ideas. He is an experienced XD lead, a strong team player who is good to work with and willing to help out and is not afraid to share opinions.”

Jugdip Bath

Director of Project Management, Intuit Payment Solutions, Intuit

hop-logo
“Warren designed a UX between our customers’ confirmed orders and their first use of our services. The new interface allows our customers to have a much deeper, more customized relationship with our company than they have ever been able to have before. We expect this will have a very material favorable impact on retention and profitability. Warren was a pleasure to work with, using his experience and expertise to take leadership of the project. He works in a very open and dynamic manner which makes it easy to have a feedback, discussion, revision, re-build and feedback loop that helped us achieve our ultimate objective very well.”

Robert Israel

President, Consumer Direct Marketing, Hooked on Phonics

carteraLogo
“Warren has worked on a variety of projects for Cartera. He helped move forward our responsive design initiative and also worked on a couple of innovation pipeline initiatives including our mobile app. Warren’s dependable and is particularly good at translating requirements into wireframe designs – and he does it quickly. A pleasure to work with…”

B.J. Morgan

Sr. Director, Product Management, Cartera Commerce

genus communications
“Working with Warren has been a real pleasure. He quickly grasped our needs, and helped us realize what was possible for our new websites. Warren has a great eye and an attention to detail that doesn’t over complicate. The work we did with him on our website and for an iPhone app was elegant and well executed. I highly recommend him.”

Chuck Wisner

Founder, Genus Communications